Out of sight... Out of mind!
As you know, typical high school counselors are responsible for 300-400 students... helping them with a lot of things, but for the majority of students who are deciding on a college, they are the resource.
But busy counselors are like most of us. They have a comfort level with the famous schools, and the schools they already know. They would like more choices but don't think about them. They stick with what's familiar.
So what's the best way to be familiar with the counselors? College fairs, campus visits, viewbooks. All good techniques, but things are changing. Viewbooks and other printed material are becoming less and less effective. Look at what one counselor recently wrote on the NACAC listserv this past May.
"At the end of another admissions cycle, it is now ABUNDANTLY clear to me that not even one of my students is using the hard-copy resources in my office. Everyone has made the move to the Internet. As such, I am trying to figure out the best way to ask all colleges to desist in supplying me with viewbooks, catalogues, etc. for my office. Does anybody have a suggestion?"...
We have a suggestion.
Last spring , we started a weekly e-newsletters for high school counselors (now in four regions.) HSCounselorWeek It a wrap of what's happening in the news that week as it relates to them. The newsletters are free and greatly appreciated. look at the comments on the right hand side.
See for yourself. Here is last week's :
HS Counselor Week Northeast - August 17, 2006
Fall is coming quickly and with it, another admission cycle. We have a great and inexpensive way to keep your name and logo in front of high school counselors every single week of this upcoming school year.
HS Counselor Week is free to counselors because it is supported through sponsors (colleges) and service providers.
The sponsorships are just $600/year (per region) for a logo in each weekly issue that links back to your web site. It is an easy way to remind the counselors of your school.
I'd love to talk to your school about it. Can you call me, or email me if you are even mildly interested. There's a lot more to tell.
Out of sight is out of counselor mind! But now is the time to do something about it; fall is almost here.
"I've been a high school counselor (Montgomery Co. Public Schools, MD) for 24 years ... Your publication is definitely one of the most helpful I have ever seen, and I've seen and read a lot in 24 years. I look forward to reading it, and sharing it with colleagues, each week."
A. G. Montgomery Co. Public Schools, MD
"A quick note to let you know that I just read my first "issue" of hscounselorweek - and I found it to be timely, pertinent and diverse! As a public high school guidance counselor with a large caseload (surprise.) it's clearly "news I can/will use" and look forward to the next issue. Keep up the good work! "
SRM , Counselor / HOOF D103
"thank you so much! this newsletter saves me endless time and effort to keep us with the news!!!! thank you again,"
Director of College Counseling
Miami Beach, Florida .
I really like what you are doing. I get a lot of these from all over and on a variety of subjects. This newsletter is fantastic!"
GM - Admission Insights
Thank you. HS Counselor Week will be extremely valuable to me as I meet with my department every Monday morning. What a great way for the department to stay current together"
RP, Ed.D. West Haven HS